On the Google Grants team, we know that many non-profits would love to know how users are interacting with their websites: which sites they are coming from, which pages they are leaving, where the users are located geographically, and more. Google Analytics offers you the ability to access this information for free. Yet many grantees and other non-profit organizations often feel intimidated or overwhelmed, thinking they don't have the resources to implement an analytics program. Today we're happy to share several resources (beyond the main Analytics site and Help Center) that can help even our non-techies use Google Analytics effectively.